Are we losing the battle for talents in the “extended scope” of O2C?

• Fight for survival: SSC/GBS strong appetite for more complex activities – but are we ready for it?
• All bets on soft? Which development areas to look into for O2C experts to build on improved skills and capabilities
• Towards more responsibilities and accountability: importance of business acumen and experience in tomorrow’s rebranded SSC/GBS industry
• How to make O2C roles attractive in an upcoming world filled with “influencers-to-be”?